Learning how to structure your presentation effectively so that it concludes all the important and relevant information inside the three minutes, evolution allotted minutes.
The objective is to feed your information and easily comprehensible statements and naturally graspable stages that would allow your audience to format a core understanding of the value of your proposition effectively.
If you want them to see your proposal the way you see your proposal, your audience must conceptualize your idea. Contextualize how it would benefit them, and then actualize it with potential engagement or further interest.
The essence of a successful presentation is to WHACK your story.
WHACK
- What is it? (50% or 1 min 30 secs)
- What is the most significant need that your product or start-up fills?
- What problem does it solve?
- What makes it unique?
- How does it work? (30% or 1 minute)
- Does your presentation explain why the elements of your offer are valuable or important?
- Does it explain how your product works or how to achieve your goal?
- How can you deliver on your promise?
- Are you sure? (15% or 20 seconds)
- Is your information backed by a fact or a figure?
- Does your presentation prove something?
- Has a third party verified your claims?
- What have you said that someone might not believe?
- These should only back up or verify your offer and should come only after.
- Can you do it? (5% or 10 seconds)
- What have you done that's similar that proves you can do it?
- How have you trained for this?
- Do you have the necessary connections?
- What are the repercussions of underperformance?
Opening
- Why? - Your reason for being.
- Tell them how you came to be involved in your idea and how you figured out it was good.
- Tell them why you are excited about your idea.
The All-Is-Lost
- Create a moment by bringing up a problem that is jeopardizing or might jeopardize the success of your project.
- Don't let your audience find a negative out by themselves.
The Hook
- It is the one thing or element about your idea that makes your audience go "oh, that's cool".
- It comes near the end.
The Edge
- It is a story that has a little oomph to it, one that you can justifiably end with.
- Find a story and at least for a second, make your audience think "oh, I didn't know that".
The Callback
- It is the moment you say "See what I'm talking about?"
- It is the moment you repeat the reason for being and verify it.
- The callback tells your audience "now you see it too, don't you?"
Example of a Slide Deck
- All-Is-Lost. One slide (optional).
- The Hook. One slide.
- The Edge - One slide (recommended to use one image).
- The Callback - No slide (it must be spontaneous for your audience).
- Can you do it? - One slide (optional, just explain it).
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