The 3PSTM Model

1. Plan

• What is your PURPOSE? 
• What is the reason you are presenting this information and what is your desired outcome? 
• Consider what you want your audience to DO, KNOW, and FEEL following your presentation.
• Who is your audience? 
• What matters most to them and what questions will they have? 
• Consider any preconceptions they might have toward you or your topic.

2. Prepare

• Brainstorm (independently or with others). 
• With your audience and purpose clearly in mind, examine your topic and ask yourself the question, "What belongs in this presentation?"
• Record your thoughts and then organize them into the 2-3 MAIN MESSAGES that will comprise your presentation.

3. Package

• Strong Opening (15%)
• Establish your credibility (holistic and topic-specific)
• "Good morning! My name is ... I’m a ... here at X and I’ve worked for Y years on the Z we’ll be discussing"
• Explain your PURPOSE (your topic)
• "I'm here to convince you that Z is the best ..."
• Explain your PROCESS (your agenda)
• "There are 3 main reasons why Z is right for you. First A is the simplest... Second, each B... Third, C comes with..."
• Describe the PAYOFF (why the audience should listen).
• "I'm confident I can answer all your questions, and that you’ll be very excited when you see the value, reliability, and security you can now bring to your..."
• Body (75%)
• Take your audience on a journey through your topic.
• POINT 1...3. Provide strong SUPPORT for your MAIN POINTS
• Opening. "Let’s begin by taking a look at A / The second thing B / Last look at C"
• Support (statistics, explanations, examples, comparisons, and expert opinions or
• Illustrate (stories, anecdotes, shocking facts, humor, and strong visuals).
• Closing. "And that's A, the first thing you’ll be excited to share with ...!"
• Strong Close (10%)
• Review your MAIN POINTS.
• "There you have it! The three main reasons Z  is the best option for you are A, B & C"
• Restate your PURPOSE.
• "I encourage you to... for Z, and I urge you to ..., while ..."
• Close with POWER.
• "Remember our motto/purpose/mission at X..."

Share

• Staying on Track.
• Decide in advance when to take questions.
• Listen attentively – let them finish.
• Thank them, then repeat the question.
• Answer the question, and then support your answer.
• If you don’t know the answer, be honest.
• Never let a question close your presentation.
• Handling Questions.
• Decide in advance when to take questions.
• Listen attentively – let them finish.
• Thank them, then repeat the question.
• Answer the question, and then support your answer.
• If you don’t know the answer, be honest.
• Never let a question close your presentation.
• Involve your Audience to Engage your Audience.
• Open-ended questions.
• Chat – whole group or 1:1.
• Interactive whiteboard – flipchart suggestions or brainstorming ideas.
• Polling – test understanding or conduct anonymous surveys.
• Share screens.

References

• Connect & Deliver - Meeting and Messages by Dynamic Solutions.