The Visual Decoder is a drawing framework to visualize the key elements of your Pop-up Pitch.
- Take 2 minutes for each section.
- Filling up the format takes 12 minutes.
- Don't overthink, just write.
1 - Title (00:00 - 02:00)
- What's your title?
- In a few words, write down a title for the idea.
- A brief description of your presentation.
- The name of the thing you want to sell, the fact that you're asking for, etc.
- There are no right or wrong titles.
- Your title gives you something to aim toward
- If you have time left,
- Write down why you're telling this particular story and who might benefit from hearing it.
2. Who + What (02:00 - 04:00)
- Sketch in three or more main characters involved in your story.
- This might include you, your target audience.
- The people most impacted by your idea.
- Those experiencing a problem cause them grief.
- Include individual characters and general groups as well.
- Be specific as you can.
- Try to capture a detail or shape that illustrates that particular person or group.
- Place your characters anywhere in the panel you want.
- Don't worry about showing relationships, influences, or mutual overlaps.
- For now, just get as many circles and names as you can.
- In the last 30 seconds.
- Draw an icon, symbol, or shape representing one or two things all those people have in common.
- All want or all might benefit from having. It could be anything. Money, love, happiness, a car, your product.
- But whatever it is, it should play a role in the story you're telling. When you're done, put your pen down.
3. Where (04:00 - 06:00)
- These are the spatial considerations of the visual pathways.
- For this first map, start a simple sketch in a few overlapping circles with arrows connecting them, and then add your characters sitting in their appropriate zones.
- Over time, as you draw more visual decoders, more map options will emerge from your own mind as you advance.
- You might even draw two maps:
- The first shows the disjointed connections between people and things in the present state.
- The second shows them relocated into more thoughtful, efficient, or comfortable positions.
4. How Many (06:00 - 08:00)
- Is there something important in your story that you could meaningfully show in a simple chart?
- Could you show measurable improvement from the old way of doing things to the new way you're proposing?
- More money, more time, more customers, or safety, or ease or comfort.
- What about less of something?
- Can you measure and show that too?
- Less friction, less time, less cost, less pain, and less confusion.
- Those also feel good to quantify and draw this time with the arrows going down.
- Seeing one arrow go up while another goes down triggers a whole new set of intriguing storytelling options.
- As you sketch your chart, think of the options available to you apart.
- Start a pie chart and up and down the stock ticker line.
5. When (08:00 - 10:00)
- Provide a basic step-by-step illustration of what happened and what happens next.
- Sketch out a basic timeline.
- The main series of key events is connected by arrows that lead from beginning to middle to end. You need to keep things high level.
- As you start, consider what is the main sequence of events you'd most like to share.
- What key events trigger what important outcomes, and how do things conclude.
- See if you can summarize things in 5-6 or seven steps.
- Usually, that's plenty to carry the story and a reasonable number for the intentionally short time you have.
6. Lessons Learned (10:00 - 12:00)
- Take a quick second to scan over the sketches you just made of all that you've drawn.
- The characters, Their locations, Their numbers, Their interactions, the results of those interactions.
- What feels to you like the most important thing you'd like to remember?
- What might be the most important thing for them to remember?
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