How to Elevate your Social Status

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Beta Traps

A beta trap is a subtle but effective social ritual that puts you in a low-status position and works to keep you there.
  • The lobby - tells you to be a well-behaved person.
  • The conference room - tells you you're a jester and you'll be valued based on the quality of your entertainment. 
  • The public spaces - these are the most deadly beta traps and should be avoided. 
    • These places tell the others "I'm needy", like a puppy in a cage.
Your social value is fluid and changes with the environment you are in or the environment you create. 
  • While the global status of our social standing may remain whatever it is, our situation status can be mobilized in order to temporarily create a high-status position whenever that is needed.
    • The person is going to assign you an automatic calculation of the social value based on:
      • Your wealth.
      • Your power.
      • Your popularity.
    • From the calculation, a frame will be fixed.
    • The calculation is often unconscious.
  • If you wish to elevate your social value in any given situation you can do it by redirecting people into a domain where you are in charge - it's called local star power.

Elevating Social Status

The first thing to do when you meet a person is to establish local star power.

  • If the meeting happens on your turf:
    • Use your domain expertise and locational knowledge to take a high-status position.
  • If the meeting happens in the other person's domain (office or off-site location)
    • Arrive on time.
    • Choose a frame and force a collision at the most opportune moment.
    • Politely avoid social rituals that reinforce the status of others.
  • Look for opportunities to perpetrate small acts of denial
    • Use your local star power and redistribute some of this status to others in the room who will support your frame.
    • Don't force an error, wait for it.
      • Once the opportunity appears to say, "I need a glass of water" then disrupt the other person's frame.
  • Quickly move the discussion where you are the expert.
    • Ignore parts of the conversation that do not support your pitch.
      • Magnify the ones that do. 
    • Use Information dominance to quickly shrinks the frame around your area of specialization, making you unassailable.
      • You are the expert. 
    • Move the discussion to a level where you can't be challenged by using the primary core values.
      • Hard work, dominance expertise, and moral authority.
  • Apply Prize Frame
    • Positioning yourself as the reward by making the decision to do business with you.
      • "Remind me again why in the world I want to do business with you?, (let the person responds), Yeah, that's good. I'll keep it in mind"
    • Keep the person qualifying back to you as often as needed.
      • e.g.: "Have you ever done a deal this large?"
  • Before the other person reacts, quickly begin to pull away:
    • "Whoa, look at the time, I've got to run. Listen, guys, thanks for your attention today. If this works for you let me know it."

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