What is Framing?
Framing is the way to prepare an audience to receive your message before you go into detail. The framing should be no more than 3 sentences and delivered in less than 15 seconds.
Context. Orientate your audience with a simple statement.
- Without context, the audience is not on the same page as you.
- Never assume the other person knows what you are talking about.
- Give context quickly, so your audience knows the topic you are going to talk about.
- Name of the customer, project, issues, process, system, tool, task, or objective.
- Examples:
- "I'm working on the project ABC..."
- "I was reviewing the new Information Security Policy..."
- "We are closing the sale on the Jefferson account..."
- "I want to reward m team..."
Intent. Let them know what you need them to do with the information you are about to share.
- The longer it takes for your audience to understand the purpose of your message, the more likely they are to guess.
- The audience is not processing the information in the way you want or need to.
- The Six Work-related Intentions:
- Needing Help/Advice/Input.
- "Can you help me?"
- "We need your input"
- "Can you explain something?"
- Requesting Action.
- "Can you provide an update on...?"
- "Can you send the contract to..."
- Wanting a Decision.
- "We need a decision on..."
- Letting to Know Something is About to Happen.
- "Heads up, something is about to happen on ..."
- "You need to know this before you..."
- Provide Information/Input.
- "Here is the report you asked for"
- "Here is the information you requested"
- Just to Talk.
- "I have a funny story to share..." or "Do you have time for a funny story?"
- "You might find this interesting..." or "Would you like to know...."
- "Can I vent for a minute?"
- If you are the listener and you do not know the intent then ask.
- "Is there something specific I can help with?"
Key Message. The line contains the most important piece of information your audience needs to know.
- The Key Message doesn't have to summarize every detail but has the most important message you must communicate.
- When you explain the lows and highs we lead the audience through them with us.
- When the audience doesn't know how the story ends, they feel every high and low as if it was the potential outcome.
- When you start with the Key Message you are telling them how the story ends.
- You can use the following questions to find out your key message:
- "Why am I telling this?"
- "Is there something I need them to do?"
- Answer the "So what?" question.
- Here are some examples of concise key messages common in workplace situations:
- "We just closed a new client"
- "The team beat the service level target"
- "The system is down and will take a week to fix it."
- "I missed a deadline, and the customer is upset."
- Not only the message delivered is faster, but the important information is clearer.
- Find the most important sentence in your message and deliver it first.
- After that, you can go with more details as you want.
Framing Examples
- Example 1.
- Context: "I am working on the ABC account."
- Intent (only 1 of the 6): "I have good news."
- Key message: "We just got them as a new client."
- Example 2.
- Context: "I read the report you sent me."
- Intent (only 1 of the 6): "Can you explain something?"
- Key message: "I want to understand the change in timeline."
- Example 3.
- Context: "I review the new IT policy."
- Intent (only 1 of the 6): "You should know..."
- Key message: "We just got them as a new client."
How to Know If You Need More than One Frame?
- More than one Context.
- If you want to talk about two different projects, clients, or situations, then you have two topics or frames.
- More than one Intent.
- If you need two different actions from your audience, you have two topics or frames.
- With more than one Key Message.
- You have more than one topic or frame.
If you fail to separate topics in your conversation, it can lead to an "ambush."
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